
The NDSU Research and Technology Park's first start-up company has high hopes.
"We really want to be the world leader in augmented reality," said Tyler Ohlsen, the graphics development software engineer for Appareo Systems LLC. The new high-tech company started operations on June 15.
"Augmented reality" is the practice of adding a layer of computer-generated items to reality. By using either special glasses or a viewing screen, augmented reality allows people to "see" beyond a wall or under the skin. Although limited by copyright and confidentiality issues to what he can discuss about his work, Ohlsen predicts the process will have broad applications in everything from medical procedures to architectural drawings.
"With augmented reality systems, it could be possible to create a device that would allow firemen to see in a room filled with smoke. Or you can see a nice statue in this room that isn't really there. Or a surgeon can see inside a patient. Or you can take a building and walk through it. Augmented reality takes your environment and adds elements to it," Ohlsen explained. "There are a lot of applications for it."
Ohlsen said the company's initial step is to design a solid first product, then get the firm's name out in front of the public and branch into other fields.
According to Ohlsen, the NDSU Research and Technology Park seems to be the perfect spot for the company to get its start.
"It's great to be able to use the NDSU campus. We have access to excellent equipment, nice office space, work in a peaceful environment and all the knowledge of NDSU surrounds us," said Ohlsen, who is a May 2003 NDSU graduate in computer science and mathematics. "The park is an excellent place to start up, and I'd encourage other companies to consider it."
That is just what people at the park like to hear.
"Appareo Systems beginning operations is a significant milestone for our entrepreneurship track," said Tony Grindberg, director of the NDSU Research and Technology Park. "It demonstrates that high-tech companies are interested in NDSU and the research park."
Appareo Systems is currently located in the park's Research I building, but plans call for the company to move to the proposed incubator building when it is built.
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